G4 Re-Certifies IGT for Responsible Gaming

In the dynamic world of iGaming, a steadfast commitment to responsible gambling is paramount. International Game Technology (IGT), a global leader in gaming and lottery solutions, has consistently demonstrated this dedication, notably through its long-standing accreditation by the Global Gambling Guidance Group (G4). IGT's land-based casino operations first received G4 certification for responsible gaming in 2017, followed by its online operations, including PlayDigital services, in 2019.

This commitment was further solidified when IGT became the first company to achieve re-certification from G4 for both its land-based and digital segments. This continuous accreditation underscores IGT's proactive approach to player protection and its role in setting industry benchmarks for ethical operations. Such recognition is crucial in an evolving regulatory landscape, ensuring that players can engage with gaming products in a safe and controlled environment.

The re-certification highlights IGT's integrated strategy, where responsible gambling principles are woven into the fabric of its product development and operational practices. It serves as an independent validation of the effectiveness of their responsible gaming tools and policies, reinforcing trust among players, regulators, and industry stakeholders alike.

IGT's Enduring Commitment to Responsible Gaming

IGT's journey with G4 certification began with its land-based casino operations in 2017, marking a significant step in formalizing its responsible gaming efforts. Two years later, in 2019, its online division, encompassing PlayDigital services, also earned this prestigious accreditation. This made IGT the pioneering software and casino game content producer to hold G4 certification for both its physical and digital gaming offerings.

The subsequent re-certification by G4 further cemented IGT's position as an industry leader in responsible gaming. This achievement is not merely a formality but a testament to the company's ongoing investment in research-based solutions and its dedication to fostering a safe gaming environment. Wendy Montgomery, IGT's Senior Vice President of Global Brand, Marketing, and Communications, has consistently emphasized the company's prioritization of responsible gambling, viewing the independent accreditation as concrete proof of their products' efficacy and their status as a responsible, innovative supplier.

The Significance of G4 Accreditation

The Global Gambling Guidance Group (G4) is an internationally recognized body comprising professionals dedicated to addressing gambling-related issues. G4's mission is to promote responsible gambling by accrediting businesses and corporate entities that uphold the highest standards of player protection. Their rigorous evaluation process targets land-based casinos, online casinos, game providers, and lottery companies globally.

Achieving G4 accreditation signifies that a company goes above and beyond standard responsible gambling practices. It requires demonstrating a comprehensive approach that extends beyond merely providing information or basic self-help tools. Accredited members must actively engage in research, education, and policy development to genuinely support responsible gambling initiatives. Pieter Remmers, Chairman of the G4 Board of Directors, has expressed immense pride in IGT's continued accreditation, noting that the company has unequivocally shown its commitment to making responsible gambling a priority across all its operational segments. This commitment is increasingly vital as responsible gambling continues to be a central focus in legislative and regulatory frameworks worldwide, especially looking ahead to 2025 and beyond.

About IGT: A Global Leader in Gaming and Responsibility

International Game Technology (IGT) is a powerhouse in the gaming industry, established in 1990. With its headquarters in London, United Kingdom, IGT boasts a global footprint, operating in over 100 countries. The company's diverse portfolio includes the development of cutting-edge slot machines and other casino games, provision of hardware and technological solutions for casinos, sports betting platforms, and lottery services.

Beyond its extensive product offerings, IGT is deeply invested in advancing responsible gambling through continuous research and innovation. This dedication ensures that as the company develops new gaming solutions, player protection remains at the forefront, aligning with its G4 certification and its broader corporate social responsibility goals.

Understanding the Global Gambling Guidance Group (G4)

The Global Gambling Guidance Group (G4) stands as a beacon for responsible gambling within the industry. Composed of experienced professionals from various countries, G4 focuses on identifying and implementing solutions to gambling-related problems. By granting accreditation, G4 provides a clear indicator to players and regulators that a company is committed to offering safe and ethical gambling services.

The G4 certification process is thorough, evaluating a company's policies, practices, and tools designed to prevent problem gambling and support those who may be at risk. This includes assessing the effectiveness of self-exclusion programs, deposit limits, reality checks, and staff training on responsible interaction with players. G4's role is crucial in fostering a culture of responsibility across the global gambling landscape, ensuring that industry players like IGT are held to the highest standards of player welfare.