BetMGM and Evolution Gaming Entered A Partnership for US Market

The landscape of online casino gaming in the United States has seen remarkable growth and innovation, particularly in the live dealer segment. At the forefront of this evolution is the strategic, long-standing partnership between two industry giants: Evolution Gaming, the world's leading live casino provider, and BetMGM, a premier iGaming and sports betting operator in the US market.

This collaboration has been instrumental in shaping the live casino experience for players across multiple regulated states, delivering a premium, immersive gaming environment that mirrors the excitement of a land-based casino directly to players' screens. It represents a significant milestone in the expansion of regulated online gambling in North America.

Evolution Gaming and BetMGM: A Strategic Alliance for US Live Casino

The partnership between Evolution Gaming and BetMGM, a joint venture between Entain (formerly GVC Holdings) and MGM Resorts International, was first announced several years ago, marking a pivotal moment for live casino offerings in the burgeoning US market. The agreement saw Evolution Gaming become the primary provider of live casino services for BetMGM's various brands across the United States.

This collaboration built upon existing foundations, integrating the live games lineup previously supplied to BetMGM by Ezugi in New Jersey. Ezugi, a prominent live dealer developer, had joined the Evolution Gaming Group in early 2019, further solidifying Evolution's comprehensive portfolio and market reach. This strategic move ensured that BetMGM could offer a diverse and high-quality selection of live dealer tables from day one.

Driving Innovation and Expansion Across Key States

From its initial launch in New Jersey, the partnership quickly expanded its footprint, pioneering the live casino market in other key states such as Michigan and Pennsylvania. This expansion coincided with Evolution's unveiling of state-of-the-art live casino studios in these new jurisdictions, specifically designed to cater to the growing demand for authentic live dealer experiences.

Matthew Sunderland, Vice President of Gaming at BetMGM, has consistently emphasized the company's objective to be a leader in online casino games and sports betting in the US. He has highlighted Evolution's role as an ideal partner, recognizing their innovation and undisputed leadership in live casino offerings. Evolution Gaming provides the extensive online live gaming expertise necessary to deliver a first-rate experience across the United States.

Similarly, Evolution Gaming has expressed its honor in collaborating with BetMGM in the rapidly expanding US live gaming market. This partnership is a natural extension of Evolution's long-standing relationships with Entain's global brands, showcasing a shared vision for excellence and market dominance.

The Impact on the US iGaming Landscape

The collaboration between Evolution Gaming and BetMGM has had a profound impact on the US iGaming landscape. It has set a high standard for live dealer casino content, offering players access to a wide array of popular games, including Live Blackjack, Live Roulette, Live Baccarat, and various Live Game Shows. These games are streamed in high definition from dedicated studios, featuring professional dealers and interactive elements that enhance player engagement.

BetMGM, formed in July 2018 following the overturning of the PASPA act, quickly positioned itself as a leader in online gaming and sports betting. Leveraging the proprietary technology platform of Entain, BetMGM provides online gaming and sports betting through its dominant industry brands, including partypoker and BetMGM. Its direct access to MGM Resorts' extensive US online and land-based sports betting, gaming dealings, and tournament poker further strengthens its market position.

This partnership underscores the strategic importance of high-quality live casino content in attracting and retaining players in a competitive market. By combining Evolution's technological prowess and game innovation with BetMGM's strong brand recognition and operational reach, both companies continue to solidify their positions as frontrunners in the dynamic US online gambling industry.

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Sean

Sean O'Connell

Content Writer

Sean grew up in a small town in County Kerry, Ireland. He always had a love for storytelling and writing, which led him to pursue a career in content writing. He currently lives in Dublin, where he spends his free time exploring the city and visiting different casinos.

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