Relax Gaming and 1 X 2 Network Partnership

In the dynamic world of iGaming, strategic partnerships are crucial for expanding reach and enhancing content offerings. A notable collaboration that has significantly impacted the online casino landscape is the content distribution agreement between leading software producer Relax Gaming and the innovative British independent distributor, 1×2 Network. This alliance, forged under Relax Gaming's esteemed “Powered By Relax” program, has proven to be a powerful catalyst for growth for both entities, solidifying their positions within the competitive online casino industry.

Announced several years ago, this partnership was immediately recognized for its vast potential by industry experts, including Simon Hammon, then Chief Product Officer at Relax Gaming. The agreement was designed to seamlessly integrate 1×2 Network's diverse portfolio of online casino games into Relax Gaming's extensive distribution channel, making them accessible to a broader network of operators and players worldwide.

Expanding Game Horizons with “Powered By Relax”

The core of this agreement saw Relax Gaming incorporating a rich selection of 1×2 Network's popular titles. Among the standout games made available through this partnership are fan favourites like “Rainbow Wild,” the innovative “1 Million Megaways BC,” and the critically acclaimed “Branded Megaways.” The latter, notably, earned the prestigious 2020 Game of the Year award at the EGR Operator Awards, underscoring the quality and appeal of 1×2 Network's creations.

A key feature of the games included in this collaboration is the flexibility offered by customized and premium Megaways mechanics. This allows individual online casinos to tailor the appearance and feel of these games to align with their unique brand aesthetics, providing a more immersive and personalized experience for their players. This level of customization highlights the forward-thinking approach of both companies in meeting the evolving demands of the iGaming market.

A Gateway to New Markets for 1×2 Network

Beyond content distribution, the agreement bestowed upon 1×2 Network the coveted “Powered By Relax” status. This designation is more than just a label; it grants 1×2 Network direct and streamlined access to the vast network of operators partnered with Relax Gaming. For an independent distributor, this represents a significant advantage, facilitating easier market entry and fostering greater commercial independence. It allows 1×2 Network to focus on game development while leveraging Relax Gaming's robust infrastructure for distribution.

Simon Hammon had previously praised 1×2 Network for its impressive assortment of popular casino games and commended his company's efficiency in finalizing the technical aspects of the agreement. This swift execution laid the groundwork for what has become a highly successful and mutually beneficial venture.

A Partnership Driving Mutual Success and Industry Influence

Over the past few years, Relax Gaming has consistently demonstrated remarkable success and growth, often exceeding its own ambitious targets. The company has cultivated partnerships with numerous prominent casinos and sportsbooks, including a significant agreement with Pinnacle, further cementing its status as a leading game supplier in the industry.

Kevin Reid, Chief Commercial Officer at 1×2 Network, also acknowledged Relax Gaming's efficiency in expediting the technicalities of the partnership. He noted that while business deals often face lengthy finalization processes, the collaboration with Relax Gaming was exceptionally swift. This rapid integration allowed both companies to quickly realize the benefits of their alliance. Reid expressed confidence that the agreement has not only elevated the profiles of both 1×2 Network and Relax Gaming within the gambling industry but has also significantly expanded their geographical business presence and enhanced their market standing. This strategic partnership continues to be a testament to the power of collaboration in driving innovation and growth in the competitive iGaming sector.